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Scientific meetings: leveraging on-site, virtual, on-demand and enduring materials by Michelle Kelly Lockdown propelled our industry up a steep learning curve for digital transformation, requiring bold moves around strategy, partnerships, content creation and delivery. So we should, of course, take time to reflect on the outcomes and what the new normal looks like. However, let’s not lose momentum here, because some facts are already clear. Healthcare professional (HCP) engagement may have become more challenging for pharmaceutical companies in 2020, but the move to remote conferencing closed a pre- existing gap in industry supply versus HCP demand. Long before COVID-19, in 2017: ....
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