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英语最新资讯_英语是什么意思_英语-站长之家

英语最新资讯_英语是什么意思_英语-站长之家
chinaz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinaz.com Daily Mail and Mail on Sunday newspapers.

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张朝阳：搜狐把直播当成媒体来做 带货上偏向种草模式

张朝阳：搜狐把直播当成媒体来做带货上偏向种草模式
站长之家(ChinaZ.com) 7月20日消息:日前，搜狐举行了2021“搜狐新闻雪山行”媒体见面会，搜狐董事局主席兼CEO张朝阳在会上表示，搜狐“是把直播当成媒体来做的，我们的直播更多的是告知和传播资讯的一个延伸。”
据悉，搜狐直播跟其他直播带货有明显区别。张朝阳称，“我们就是走了另外一条路，从带货角度，我们是更多的微综艺和这种种草的模式。”
他认为，“无论大家再怎么追求效果，但是品牌种草的需求是永远的，通过跟重大事件或好的品牌关联，对高端人群进行内涵的关联和宣传。这个是永远需求的。”
谈到搜狐直播的商业模式发展，张朝阳表示，目前“主要靠广告”。也就是说，搜狐视频直播也会走偏品牌端的广告策略。 ....

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