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32 Companies and Corporations Who Blew It, Plain and Simple
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35 Big-Time Brand Fails and Embarrassments
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30 Times Large Corporations Made Baffling Decisions
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Roy Exum: The Saturday Funnies Saturday, May 15, 2021 - by Roy Exum
Roy Exum
OVERHEARD: Cracking an international market is a goal of most growing corporations. It shouldn t be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. Observe the following examples below:
The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means bite the wax tadpole or female horse stuffed with wax depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, ko-kou-ko-le, which can be loosely translated as happiness in the mouth.