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Schwan Cosmetics combines makeup and skincare with new Glowy Blur Stick

As part of its “Color & Care” strategy, the German manufacturer of color cosmetics has debuted a serum-like solid complexion vegan product containing skincare ingredients and designed to both conceal and highlight. Dubbed Glowy Blur Stick the product delivers a perfect complexion while offering makeup wearers skincare benefits.

Launched at the MakeUp in LosAngeles trade show, which was held at the Los Angeles Convention Center on February, 14 & 15, the Glowy Blur Stick combines the. ....

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Mainstreaming makeup trends: what has shifted in consumer expectations?

From refillable packaging to multi-purpose usage and skinification benefits, it appears that these attributes are now a 'must-have' for makeup, rather than a 'nice-to-have'. ....

United Kingdom , Karen Merch , Sandra Lossau , Herbert Yum , Olivia Stelmaszczyk , Emma Fishwick , Euromonitor International , Kingdom Beauty Emma Fishwick , Schwan Cosmetics , Power Up Your , Sandra Sch , Pop Jar , Schwan Cosmetic , Research Manager , Market Trends , Business Amp Financial , Ustainability And Circular Beauty , Oice Of The Industry , Olour Cosmetics , Skin Care , Private Label , Consumer Behavior ,

Schwan Cosmetics strengthens their face portfolio with hybrid concealers

The German developer and producer of cosmetic pencils continues to bet on the ‘skinimalism’ trend with the addition of two new hybrid concealers to their face portfolio. Formulated to match a wide array of skin tones, the products features clean and natural ingredients, known for their multipurpose benefits.

Launched globally on at the occasion of Cosmopack Bologna, the Pure On-The-Glow Concealer (a liquid concealer with a sheer light-diffusing finish and instant moisturizing effect) and. ....

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