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Share This: Studies have found that habitually pronouncing an unfamiliar name incorrectly is a form of implicit discrimination. If you are something whose name is consistently pronounced incorrectly you ll know just how infuriating it can be. But on a deeper level, you may find it hurtful or demeaning for people to continuously mispronounce your name, says presenter Sara-Jane King. In fact, experts say that although many people donât realise it, habitually pronouncing an unfamiliar name incorrectly is a form of implicit discrimination. Last year when a guest tried to correct Fox News host Tucker Carlsonâs mispronunciation of âKamalaâ on air in August, the TV host, âSo what?â and mispronounced it again several times. ....