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Why the mispronunciation of your name or anyone else s matters

Share This: Studies have found that habitually pronouncing an unfamiliar name incorrectly is a form of implicit discrimination. If you are something whose name is consistently pronounced incorrectly you ll know just how infuriating it can be. But on a deeper level, you may find it hurtful or demeaning for people to continuously mispronounce your name, says presenter Sara-Jane King. In fact, experts say that although many people don’t realise it, habitually pronouncing an unfamiliar name incorrectly is a form of implicit discrimination. Last year when a guest tried to correct Fox News host Tucker Carlson’s mispronunciation of “Kamala” on air in August, the TV host, “So what?” and mispronounced it again several times.

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