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This women's day, BLACK+DECKER redefines how women #ScrewItUp

Bangalore (Karnataka) [India], March 9 (ANI/PNN): BLACK+DECKER, a part of Stanley Black and Decker, global leader in hand tools and power tools, launched the #ScrewItUp campaign on the occasion of International Women's Day. The campaign aims to screw the stereotypes surrounding women's effective use of tools. While women are more independent than ever, men are still believed to be more capable of household chores involving using tools. Whether it be fixing a light bulb or putting together some furniture, women are perceived as less-than-handy for the job and will most likely end up screwing it up. Using this insight cleverly, the campaign redefines what it means for women to #ScrewItUp when it comes to hardware tools. Created and conceptualised by Schbang, the campaign consists of a 30-second film where a woman is seen assembling furniture at home while her husband walks in and says he would do it himself as she would only screw it up. She proves him wrong by assembling the she ....

Stanley Black , Sushant Vithaldas , International Women Day , International Women , Business Head , Schbang Bangalore , Bangalore Karnataka India , Arch 9 Ani Pnn Black Decker , A Part Of Stanley Black And Decker , Lobal Leader In Hand Tools And Power , Aunched The Screwitup Campaign On Occasion Of International Women 39s Day Aims To Screw Stereotypes Surrounding Effective Use Tools While Are More Independent Than Ever , En Are Still Believed To Be More Capable Of Household Chores Involving Using Tools Whether It Fixinga Light Bulb Or Putting Together Some Furniture , Omen Are Perceived As Less Than Handy For The Job And Will Most Likely End Up Screwing It Using This Insight Cleverly , He Campaign Redefines What It Means For Women To Screwitup When Comes Hardware Tools Created And Conceptualised By Schbang , He Campaign Consists Ofa 30 Second Film Wherea Woman Is Seen Assembling Furniture At Home While Her Husband Walks In And Says Would Do It Himself As She Only Screw Up Proves Him Wrong By The Shelf With Help From Black Decker 39s Bd40 Cordless Screwdriver Sarcastically Responds , Uot Screwed It Up Quot The Campaign Really Put Last Nail In Coffin Of Existing Stereotype Around Women Not Being Able To Use Tools On Conceptualisation , Sushant Vithaldas , Business Head , Chbang Bangalore Said Quot For Women 39s Day , Ur Goal Was To Showcase The Familiarity And Comfort Arounda Do It Yourself Approach Basic Home Improvement Which Are Often Overlooked Or Underestimated For Women At Our Campaign Goes Beyond Simply Breaking Down These Stereotypes By Creating Hashtag Screwitup , E Transformeda Phrase That Has Traditionally Been Associated With Negativity Or Lack Of Ability Intoa Positive Celebration Her Self Sufficiency Quot This Story Is Provided By Pnn Ani Will Not Be Responsible In Any Way For The Content Article ,

Hybrid appoints Deepak Krishna as Senior Creative Director

Hybrid appoints Deepak Krishna as Senior Creative Director ....

Omkar Joshi , Deepak Krishna , Reliance Foundation , Senior Creative Director , Associate Creative Director , Schbang Bangalore , Sujata Gold , Tata Tea , Sports Footwear , Regional Cinema , Premium Clothing , Textile Chemicals , Corporate Communication , Life Insurance ,

Hybrid appoints Schbang's Deepak Krishna as Senior Creative Director: Best Media Info

Best Media Info: Prior to joining Hybrid, Krishna was Associate Creative Director at Schbang Bangalore, where he led the creative output for 3 years| Advertising News ....

Omkar Joshi , Deepak Krishna , Reliance Foundation , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Senior Creative , Associate Creative Director , Schbang Bangalore , Sujata Gold , Tata Tea , Schbang Bangalore , Deepak Krishna , Senior Creative Director , Bestmediainfo Bureau ,

Schbang launches a content production service- The Global Content Hub

The service offering is intended to generate content for brands on their digital platforms. ....

Akshay Gurnani , Aaron Caeiro , Global Content , Global Content Hub , Schbang Bangalore , Schbang Motion Pictures ,