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Schbang issues second apology over Poonam Pandey's staged death stunt; acknowledges ASCI's support

The agency expressed gratitude towards ASCI for assisting them in rectifying their mistakes and establishing a robust foundation for auditing future campaign ideas. ....

Poonam Pandey , Manisha Kapoor , Akshay Gurnani , Advertising Standards Council Of India , Harshil Karia , Advertising Standards Council , Fork Media ,

MSD ends partnership with Schbang over the Poonam Pandey publicity stunt

The association was ceased on the grounds of conflict of interest. ....

Mahesh Murthy , Poonam Pandey , Sara Ali Khan , Economic Times , Sara Ali , Msd Pharmaceuticals India ,

Navigating Cancer Awareness: Reflecting on effective campaigns and the Poonam Pandey incident

A closer look at some thoughtful initiatives that educate and inspire people about Cancer in the realm of the Poonam Pandey episode ....

Corrine Beaumont , Worldwide Breast Cancer , Know Your Lemons , Poonam Pandey , Publicis Advertising , Breast Cancer Awareness Campaign , Laugh At Death ,

MSD breaks ties with agency involved with Poonam Pandey

MSD, the Indian affiliate of US drug giant Merck, has terminated its association with Schbang, the creative marketing solutions agency involved in the controversial publicity stunt by model Poonam Pandey faking her own death. Schbang, along with Pandey and media outlet Hauterfly, carried out the stunt to raise awareness about cervical cancer, but it backfired. ....

United Kingdom , Poonam Pandey , Nirmala Sitharaman , Mahesh Murthy , Serum Institute Of India , Indian Council , Pune Based Serum Institute ,

Schbang explains its Poonam Pandey publicity stunt campaign for cervical cancer

The company released an apology statement on Instagram backed by positive feedback and statistics. ....

Poonam Pandey , Cervical Cancer ,