Over half of consumers want this in 2021 15 January 2021
Good value for money is the top priority for shoppers this year, with two thirds (67%) suggesting it has become more important since the start of the pandemic.
That’s according to new research by Klarna, which surveyed over 4,000 consumers across Australia, Europe, the UK and the USA to understand how shopping behaviour has changed over the past 12 months.
It’s followed by promotions and deals (60%), a good reputation and trustworthiness (60%) and having a wide range of products available (58%) perhaps fuelled, in part, by shortages on the shelves earlier in the year.
But, while these ‘non-negotiables’ are consistent across the board, Klarna’s research reveals subtle differences in the priorities and preferences of five modern shopper tribes that alter the way brands and retailers should engage with them.
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