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16 votes BBDO Germany takes part in a stunt for a New York organ donation organisation using PlayStation5 streamers. The Demon Souls’ remake for PS5 is known for its threatening duels amongst players. And things can get heated when a player invades another one’s world to fight them and - should they win - steal their souls. But instead of doing that, game streamers have been doing quite the opposite. They invaded several players’ worlds not to steal their life, but to donate. The gamers ‘donated life’ in the virtual world to send a message to the Demon’s Soul community that everyone can donate life in the real world too, by registering themselves as living organ donors. ....