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The team behind 120-year-old Saucony is no stranger to the competition in the running shoe market. Still. within the last year, as former gym rats took up running and more brands entered the space, they’ve been stepping up their game. “The running boom is real,” Anne Cavassa, president of Saucony, said on the latest Glossy Podcast. “So we’re making sure that we’re connecting and engaging with consumers where they’re at about what shoes they need, what their training should look like, what their diet should look like. When it comes to [anything] around the running lifestyle, we’ve been working on it from a communication perspective and from an inspirational perspective.” ....