Lloyd Price obituary Adam Sweeting © Provided by The Guardian Photograph: AP
A man of huge energy and varied talents, Lloyd Price, who has died aged 88 from complications with diabetes, fully deserved his nickname of “Mr Personality”. This was a reference to his 1959 hit Personality, which reached No 2 on the US pop charts. His 1952 hit Lawdy Miss Clawdy, which was covered by a huge array of artists, from Elvis Presley and Paul McCartney to The Hollies, Solomon Burke and Joe Cocker, was a trailblazer for rock’n’roll and one of the first records to break down barriers between black and white audiences. “I revolutionised the South!” Price enthused. “Before Lawdy Miss Clawdy white kids were not really interested in this music.”
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