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Efficient money at this point. when you re raising money, speaking of that money, how much do you say needs to be spent per candidate, per vote? it s a buck and a quarter. if it s efficient. look at the texas race, 100 million spent. 5 million votes maybe cast, that s $20 per vote. so this is far more than just the mechanics of get out the vote. the late ad blitzes are mostly designed to suppress the opponent s supporters. so, the negative advertising goes on late, in the saturation blanket form and it may or may not make a difference on the margin. no one is being persuaded to vote between this candidate or that cad. they re being persuaded whether to show up or not. . leland: we keep hearing that very issue, about show up or not, during the midterms. were there a lot of fund big donors who, for lack of a better term, were sort of fatigued out by 2016 and ....

Mo Ney , Southeast Texas , Per Vote , 100 Million , Get Out The Vote , 0 S , 5 Million , No One , Saturation Blanket ,