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Japan's Muji Appeals to China by Advertising Use of Xinjiang Cotton


Japan s Muji Appeals to China by Advertising Use of Xinjiang Cotton
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Japan s Muji Appeals to China by Advertising Use of Xinjiang Cotton
Clothing and homewares brand has publicly sided with Beijing in a way that many Western and other Japanese companies won t
published :
13 May 2021 at 04:00
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A Shanghai location of Muji. The retailer expects to have more than 300 stores in China by August. (Photo: Bloomberg)
While Swedish clothing retailer H&M has been virtually wiped off e-commerce sites in China, rival Muji is winning applause there.
The Japanese chain has publicly sided with the Chinese government in a way that many Western and Japanese companies won t. ....

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