Amazon Bazaar: Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart s Shopsy, and Reliance Industries Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.
After an expected spurt during the festive season, ecommerce sales saw a larger-than-usual dip in December. This and more in todays ETtech Morning Dispatch.
Across categories—from electronics and accessories to fashion and household items there was a slowdown in December, a top industry executive said, adding the dip was steeper than usual after a festive month. The ongoing Republic Day sales, however, have brought some respite to online shopping platforms, with a spike in consumption demand as per early trends.
Ecommerce sites had seen a significant dip in sales volume in December immediately after the end of the festive season, triggering growth concerns among online marketplaces and brands, according to industry executives. The ongoing Republic Day sales, however, have brought some respite to online shopping platforms, with a spike in consumption demand as per early trends, people aware of the numbers said.