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Brands that harnessed the power of purpose in 2020

Brands that harnessed the power of purpose in 2020
It s no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index Connecting the Dots 2021 Report, the Covid-19 pandemic was a baptism by fire for many brands, testing purpose-driven commitments to the limit in a time when consumers needed them the most.
Angela Northover, head of content at Eclipse CommunicationsIt forced brands to think and act differently, adapting to the changing consumer landscape to remain relevant, leading with action and social responsibility. Brands needed to impart a sense of empathy, authenticity and transparency in all they did, and be attuned to why they exist and who they serve. Consumers care now more than ever, and so should brands. ....

South Africa , United Kingdom , South African , South Africans , Angela Northover , Homes Programme , Burger King , Pepsico Foundation , United Nation Sustainable Development Goal , Discovery Health , Global Web Index Connecting , Black Lives Matter , Web Index Connecting , Marketing Trends Report , Pfizer South Africa , Unjani Clinics , Black Label , Bravest Thing , Carling Black Label , Isuzu Motors South Africa , Farmers Assist South Africa , Burger King United Kingdom , Open Homes Programme , New South Wales , Satellite Cells , ஒன்றுபட்டது கிஂக்டம் ,

Harnessing the power of purpose

Recognising brands that excelled in the face of 2020 adversities for the betterment of humanity
It’s no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index’ Connecting the Dots 2021 Report, the Covid-19 pandemic was a baptism by fire for many brands, testing purpose-driven commitments to the limit in a time when consumers needed them the most.
It forced brands to think and act differently, adapting to the changing consumer landscape to remain relevant, leading with action and social responsibility. Brands needed to impart a sense of empathy, authenticity and transparency in all they did, and be attuned to why they exist and who they serve. Consumers care now more than ever, and so should brands. ....

South Africa , United Kingdom , South African , South Africans , Homes Programme , Pepsico Foundation , United Nation Sustainable Development Goal , Discovery Health , Global Web Index Connecting , Black Lives Matter , Web Index Connecting , Marketing Trends Report , Pfizer South Africa , Unjani Clinics , Black Label , Bravest Thing , Isuzu Motors South Africa , Farmers Assist South Africa , Burger King United Kingdom , Open Homes Programme , New South Wales , Satellite Cells , Angela Northover , ஒன்றுபட்டது கிஂக்டம் , வீடுகள் ப்ரோக்ராம் , பெப்சிகோ அடித்தளம் ,