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To attract more media dollars at scale to minority-owned and operated publishers, Havas Media Group used its international network to create a social equity marketplace. The marketplace, which went to market in the U.S. in July last year, quickly garnered support from media businesses and brands looking for success despite overall, initial uneasiness among some Black-owned publishers to join, according to previous Digiday reporting. “The digital world is going through a whole evolution of its own,” said Sargi Mann, head of digital strategy and investments at Havas Media Group at the Digiday Media Buying Summit on March 2. Havas Media’s Mission: To funnel ad dollars to minority-owned media businesses ....