A BLACKWELL woman has gone from spokes to bespoke clothing by turning her passion for cycling into a new business. Jenny Price has launched Riding With Mates, a company manufacturing post-ride comfy loungewear, with another cycling-mad friend Sarah Watmore, from Hallow near Worcester. The pair first met virtually a couple of years ago, racing for an online women’s cycling team, but began to meet up for outdoor once they realised they lived very close to each other. In 2019, they tackled a week-long trip through the Pyrenees together and then, last year, during lockdown, the duo became ladies who launch by setting up their clothing firm.