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2023 Was The Year of the Rebrand: Why Companies Are Embracing Change

2023 was the Year of the Rebrand. Legacy institutions, huge consumer products brands, even a branch of the U.S. military launched bold statements of evo… ....

New York , United States , New Yorker , Chloe Gordon , Sarah Ratinetz , Forsman Bodenfors , Natasha Jen , Dynamic World , Reinforce Values , Stay Technologically Relevant , Type Tuesday ,

What Matters to Sarah Ratinetz

Creative director Sarah Ratinetz on the joy of developing ideas with other creatives, musical regrets, and the idea that a weakness can also be your su… ....

New York , United States , Junieb Jones , Sufjan Stevens , Sarah Ratinetz , Debbie Millman , New York City ,

HBO Max Rebrands as "Max"— But Why? – PRINT Magazine

Forsman & Bodenfors Creative Director Sarah Ratinetz shares her thoughts on the recent HBO Max rebrand and if their strategy will be successful. ....

Sarah Ratinetz , Bodenfors Creative Director Sarah Ratinetz ,