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Brokers want less AI conversation and better service please

Review of the Year 2023: Axa's Sarah Mallaby

Sarah Mallaby, Axa commercial distribution and trading director, reflects on the insurer’s cautious exploration of the opportunities afforded by AI and pushing

Ida Axling - Insurance Age

Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden. Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020. She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019. In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.

Memo to Brokers: Stick With Loyal Insurers/MGAs, Price Isn't the Only Differentiator

Instead of oscillating between extreme hard and soft markets, the insurance industry needs to promote a more sustainable business model that will help

Axa UK in broker push as it commits to becoming more accessible

Distribution and trading director, Sarah Mallaby, tells Insurance Age about her move from Allianz to Axa and discusses the provider's plans going forward as she