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WA Department of Health and 303 MullenLowe Champions Conversation Around Sexual Health & Relationships Amidst State-based Rise in STIs

May 4 2021, 10:50 am | BY Ricki Green | No Comments
303 MullenLowe Perth has launched a new brand identity and campaign on behalf of the WA Department of Health, to encourage more open communication about sex, healthy sexual relationships and STIs.

Called ‘HealthySexual’, the campaign, identifies individuals as being ‘HealthySexuals’ if they talk about sex, test for STIs regularly and protect themselves via safe sex practices.
Says Richard Berney, executive creative director at 303 MullenLowe Perth: “‘Sexual representation in media has often done more to separate people than unite. ‘HealthySexual’ is a uniting term for all of us. However you identify, being safe and healthy is what we all want for ourselves and each other.” ....

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