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SK-II leverages power of Hainan with CDFG for Tokyo Olympics campaign debut

SK-II leverages power of Hainan with CDFG for Tokyo Olympics campaign debut
Japanese skincare brand
SK-II has chosen the travel retail channel for the global launch of its first animated anthology series
– “VS” which highlights the societal pressures faced by women through the experiences of six Olympic athletes, competing at this year’s event in Tokyo. The series aims to inspire every woman that they have the power to
#CHANGEDESTINY.
The series premiered in Hainan, China alongside the debut of an immersive social retail pop-up store in
Sanya’s Haitang Bay Duty Free Shopping Centre in partnership with
China Duty Free Group. ....

Liu Xiang , Sandeep Seth , Lexie Liu , Sayaka Takahashi , Mahina Maeda , Elizabeth Caton , Ishikawa Kasumi , John Legend , Simone Biles , Misaki Matsutomo , China International Import Expo , Sanya Haitang Bay Duty Free Shopping Centre , Consumer Electronics Show , China Duty Free Group , X Smart Stores , Haitang Bay Duty Free Shopping Centre , China Duty Free , Hinotori Nippon , Japan Volleyball , Chief Executive Officer , Mount Fuji , Tokyo Tower , Haitang Bay Duty Free Shopping , Global Vice President , Golden Week , Duty Free Group ,

SK-II STUDIO Returns with 'VS' - an Animated Anthology Series with a Big Purpose; Teams up with Olympic Athletes to Defeat Kaijus in Society

SK-II STUDIO explores different aspects of societal pressures that women experience:
Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. Brought to life in the form of a strange beast or
kaiju in Japanese, each
A mix of animation and live action, the
VS series spans across a broad range of genres including sci-fi, fantasy, action and sports. Each episode is independent, with its own universe and style, featuring the work from award winning animation studios-
Imaginary Forces, Passion Pictures, Platige Image and
C3and original music from singer-songwriters like
John Legend and Lexie Liu.
The
VS series released worldwide on 1 May 2021 with a global premiere in Hainan, China together with the debut of an immersive social retail pop-up store in ....

Tang Wei , Liu Xiang , Lexie Liu , Sayaka Takahashi , Hirokazu Koreeda , Kasumi Ishikawa , Simone Biles , Chun Xia , Sandeep Seth , Katie Couric , Mahina Maeda , Ayaka Takahashi Misaki Matsutomo , Naomi Watanabe , Ishikawa Kasumi , John Legend , Kostenloser Wertpapierhandel , Misaki Matsutomo , Kasumi Arimura , Ikee Rikako , Haruka Ayase , Sanya Haitang Bay Duty Free Shopping Centre , Japan National , China Duty Free Group , Hinotori Nippon , Japan Volleyball , Imaginary Forces ,

SK-II STUDIO Returns with 'VS' - an Animated Anthology Series with a Big Purpose; Teams up with Olympic Athletes to Defeat "Kaijus" in Society

/PRNewswire/ Merging animation, live action and storytelling with a big purpose, global prestige skincare brand SK-II returns with its next SK-II STUDIO. ....

Tang Wei , Sandeep Seth , Lexie Liu , Katie Couric , Hirokazu Koreeda , John Legend , Naomi Watanabe , Chun Xia , Kasumi Arimura , Ikee Rikako , Haruka Ayase , Sanya Haitang Bay Duty Free Shopping Centre , Japan National , China Duty Free Group , Imaginary Forces , Passion Pictures , Platige Image , Haitang Bay Duty Free Shopping Centre , China Duty Free , Chief Executive Officer , Chloe Grace , Hinotori Nippon , Olympic Games Tokyo , Sk Ii , டாங் வெய் , சந்தீப் சேதி ,