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Ruparel Realty successfully sold affordable luxury homes across projects under Maximum Mumbai during the Pandemic | Mumbai News


The Indian Real Estate sector has grown tremendously in the past decade. Increased interest from the buyers, the rise of organised real estate developers and transparency in the sector have acted as a catalyst for the growth. The unprecedented times caused due to COVID -19 have changed the way we live, work, think and socialize. However, it’s rightly said that there lies an opportunity in every crisis, and the pandemic was no different. It provided the sector an opportunity to influence the future by adapting innovative strategies to build homes and facilitate the home buying journey.
The real estate industry has been slowing transforming its ecosystem into a digitized one. Developers are streamlining their business process with the help of digital technology. With change in consumer behaviour patterns, digital tools are aiding companies to meet personalised customer specifications while maintaining maximum efficiency. The COVID-19 pandemic re-aligned companies’ strategie ....

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WFH Impact: Homes Get Bigger, Business Centres Open Within Housing Complexes


WFH impact: Homes get bigger, business centres open within housing complexes
Thanks to COVID-19 and the work-from-home culture, many people are seriously considering homeownership. The idea is to own a home and make it as large as possible with multipurpose rooms. Developers meanwhile are going the extra mile to cash in on the trend.
With the work-from-home and learn-from-home culture here to stay, at least for as long as the pandemic lasts, some homebuyers, especially those on rent or those working from matchbox-sized accommodation, are scouting for larger housing spaces. Developers, too, are cashing in on the trend by incorporating efficiently designed spaces to include smaller rooms that double up as a study or an additional bedroom. ....

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