Group, visit california and the citys Economic Development department. All pitched in to pay for the campaign. Ktvu Bailey Ocarroll gives us a look. We heard it in santa barbara. We heard it on los angeles. We heard it in another place. We were like San Francisco, dont go there. Why are you going there . The city of San Francisco is desperately trying to help tourism rebound to prepandemic levels and change the perception of the city. Theyre hoping this new ad will help. Welcome to the most beautiful city in the world where its never the same. But always San Francisco. The ad is part of a 6 Million International tv Campaign Running in major cities across the globe, all in an effort to boost tourism numbers ahead of the busy Summer Travel months. The ad is bringing attention to some of San Franciscos most iconic spots, including lombard street, cable cars and the Golden Gate Bridge that tourists , young and old, want to visit. Golden gate bridge, more than anything, the sea lions over t