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X Could Be Brand Suicide or a Positive Move for Musk, Some Experts Say

Twitter's pivot to X at the behest of Musk ruffled feathers. But PR and marketing experts are divided on whether or not that's a good thing.

San franciscoUnited statesNew yorkVanitha swaminathanNamestormers mike carrElon muskUniversity of pittsburghTerms of serviceWall streetSilicon valleyJenn takahashiSan francisco based takahashiDying twitterTwitter verifiedDying twiterNew york times

You may hate what Twitter — sorry, X — has become But it s just what the company needs right now, brand experts say

Twitter's pivot to X at the behest of Musk ruffled feathers. But PR and marketing experts are divided on whether or not that's a good thing.

New yorkUnited statesSan franciscoVanitha swaminathanNamestormers mike carrElon muskUniversity of pittsburghJenn takahashiSan francisco based takahashiDying twitterTwitter verifiedNew york timesSocial media platformBrand value

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