Sponsor Spotlight 05/08/21
(ATR) IOC worldwide sponsor P&G focuses on athletes for its latest Olympics campaign.
Alyson Felix and daughter Cammy in P&G film (P&G)
The company said the “Lead with Love” campaign is inspired by the many Olympic and Paralympic athletes who are achieving greatness on the field of play while also taking action to make a positive difference in their communities.
P&G debuted two short films on Wednesday highlighting the efforts of athletes.
“Love Leads to Good” celebrates the important role all parents have in raising their children to be good. “Your Goodness is Your Greatness” is narrated from the perspective of proud parents and features athletes including the USA’s six-time Olympic Gold Medalist Allyson Felix, Track and Field; four-time World Champion Carissa Moore, Surfing; and Olympic Gold Medalist, Elena Delle Donne, Basketball.
Samsung Paralympic Vloggers competition launched ahead of Tokyo 2020 Paralympic Games 05/04/21
The International Paralympic Committee (IPC) and Worldwide Paralympic Partner Samsung are launching today (4 May) an online competition to select four vloggers to share unique stories of breaking barriers at Tokyo 2020.
The competition is open to all athletes heading to the Tokyo 2020 Paralympic Games, as well as National Paralympic Committee (NPC) Team Officials.
Between now and 24 May, entrants are invited to create and post a video entry up to 60-seconds long (and a maximum of 50mb) through https://www.paralympic.org/tokyo-2020/samsung-vloggers or their own social media channels, by tagging Paralympics and using the hashtag #Tokyo2020. Submissions can either be in English or their native language, and must show something unique and engaging about their life and provide an idea of how they would create vlog content during Games-time.