George aims to transform the Samsel Supply Co. complex into a 'wellness hotel,' with short-term apartments, a Roman-inspired bathhouse, fitness facilities and a biohacking center. He and partner GBX Group own eight buildings in the Old River Road Historic District, where they have a broader vision for preservation and revival.
The Cleveland specialist in historic preservation projects has struck a deal with the Samsel family, proprietors of the landmark Samsel Supply Co. on Old River Road, to redevelop empty parts of the family's holdings on the south side of Main Avenue in the Flats.