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MOBEXX 2021 Awards: Zee Ganga, Affle, Voot Select among major winners

Amid virtual applause and cheer, winners of the 5th edition of MOBEXX 2021 Awards were announced this evening (November30, 2021). The MOBEXX Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. The Awards seek

Taproot Dentsu reinstates double role campaign with Madhuri for Aquaguard

Eureka Forbes undertakes a visual overhaul exercise along with a refreshed identity for Aquaguard

The brand re-haul comprised multiple teams from Eureka Forbes, Aquaguard and other agency partners. Bombay Design Centre helped the new visual identity come alive for both iconic brands

Eureka Forbes' Aquaguard unveils new visual identity | Advertising

linkedin After recently unveiling a new visual identity, Eureka Forbes has now rolled out a fresh look for its flagship water purifier brand, Aquaguard. With this, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households. The brand rehaul comprised multiple teams from Eureka Forbes, Aquaguard, Bombay Design Centre, and other agency partners.   Bombay Design Centre leveraged consumers’ age-old association with Aquaguard and drinking water, and conceptualised a water droplet as the key element that holds together consumers’ brand association and modern values. Further, the agency created a logo with a hidden meaning using a customised typeface that imaginatively embeds the droplet into the brand name.

Bombay Design Centre brings alive Aquaguard & Eureka Forbes' new identity