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Shobiz completes 40 years; adopts new brand identity as Shobiz Havas

Mumbai: Shobiz, the experiential communication agency of Havas Group India, has completed 40 glorious years in India. To commemorate this historic milestone, Havas Group India and Shobiz have launched a new brand identity, a new logo – Shobiz Havas – to display the company’s integration with the French network. In 2019, following Shobiz’s acquisition by the Havas Group India, ....

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'Touch and feel' buying surpasses pandemic fear; brands once again woo consumers with experiential centers

'Touch and feel' buying surpasses pandemic fear; brands once again woo consumers with experiential centers
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