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Salvos: How to transition a 140-year-old brand online during a pandemic
The COVID-19 pandemic brought about the closure, struggle or restructure for many businesses across Australia, however for The Salvation Army s Salvos Stores, the pandemic brought the opportunity to expand its business strategy digitally. Mumbrella s Calum Jaspan speaks to Salvos customer experience manager Aífe O Loughlin and Lucas Ferrier, e-commerce manager to find out how the not-for-profit managed.
May 19, 2021 8:00
Salvos is one of the oldest second-hand retailers in Australia having first opened doors 140-years ago. But like most retailers, all of its stores had to shut when the pandemic hit. ....

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