entrepreneurs who had been there and done that before me as well as specifics in the fields where i was looking for help. pediatric nutrition, pediatrician, microbiologist, food scientist. sales strategist. finance. to get them involved and excited you get equity. yes. so we always have been generous with our equity. i feel like when people have a vested interest and seeing you succeed they really do want to help you success satisfied. and a lot of people do just like to give help. is it scary to give equity to an adviser who at may or may not be helpful? well, i mean, you can always have equity that vests over time. you can give them a portion. just to get kick started and then see how the relationship goes. for instance, we have one who is a phenomenal advise wror. seth goldman. co-founder of honest t. he was probably three, power years ahead of where i was at the time we started. now he s the head of the, you know, multihundred million
as specifics in the fields where i was looking for help. pediatric nutrition, pediatrician, microbiologist, food scientist. sales strategist. finance. to get them involved and excited you get equity. yes. so we always have been generous with our equity. i feel like when people have a vested interest and seeing you succeed they really do want to help you success satisfied. and a lot of people do just like to give help. is it scary to give equity to an adviser who at may or may not be helpful? well, i mean, you can always have equity that vests over time. you can give them a portion. just to get kick started and then see how the relationship goes. for instance, we have one who is a phenomenal advise wror. seth goldman. co-founder of honest t. he was probably three, power years ahead of where i was at the time we started. now he s the head of the, you know, multihundred million dollar business, partnered with coca-cola. i have been able to get advice