My name is mike, im in Product Development at comcast. Were working to make things simple, easy and awesome. Good morning, everybody. Coming up on msmsnbcs your business, these military started a coffee business. Shop local means eat local. A virginiabased group of Grocery Stores, restaurants, and farmers Work Together to grow the local food scene. And the creator of a face mask beauty prbusiness meets up with our shop i finers. Thats all coming up next on
your business. Hi, there, everyone. Im jchlt j. R. J. Ramberg, and o your business. We wanted to go visit black rifle coffee, two veterans who hire other veterans. They help others adjust to new life out of the military. What did flying an f15, how does that translate into the civilian world . I didnt know at the time. Amanda higgins had no idea
where she would land outside of the air force. It with us very challenging and i would say looking back, there was a lot of anxiety. A former combat who saw war over iraq and afghanistan, nev
be engaged in the conversation when they make that final decision. how do you do that? i call it the sales hallway. picture a hallway, sales professional such as myself and the customer walking down the hallway. trying to get to the end of the hallway, behind the deal is the trust. what happens, prospects want information about your company, warrants, mostly your price and then escape out of one of those doors. right? they want to do the natural thing, which is postpone the purchasing decision. spending money hurts us emotionally. a lot of science behind that. they set little trap doors. i want to think about it. call me back next week. got to talk to my husband, my wife, my priest, whatever it. anything to postpone decision-making. the key deal with those proactively so when you get to the end of the hallw waway you already thought about it. thank you. i got it.
email. how do you do that? basically what i call the sales hallway, picture the sales professional and the customer walking down the hallway, trying to get to a door and behind the door is the business, the deal, it s the trust. but along that hallway along the side are escape routes and what happens is prospects want to get information about your company, warranties and guarantee and information about your price and they want to escape out of one of those doors and do the natural thing, postpone the purchasing decision. spending money hurts us emotionally. they set little trap doors. i want to think about it. call me next week, anything they can to postpone the decision making. the key is to deal with them proactively. when you get to the end, you dealt with price and i will think about it. thank you for the cup. i bought it.