For the longest time, many of its ancient stone towns have been rapidly declining. But now the call s going out around the world for people to live, buy and invest here. This is unbelievable. Look at these views. This is totally unique, and a rooftop pool, forfree, from the government. Come on. But how will it keep that balance between staying authentic and affordable. Buongiorno buongiorno, buongiorno . Whilst opening up to the world . This week, im in puglia. Now ive travelled a lot through italy. I love this place. Theres great food, theres great wine. But this is my first trip into the heel of the country. In recent years, the area has become more popular with tourists, but also with the government, thats been trying to entice people back to live in the south. So im in a town called presicce acquarica, and here, theyre offering people 30,000 euros to buy a home. Sounds like a total bargain. So far, 20 people have applied for the grant. But there may be one more. Hi, you must bejess
Its rapidly modernising. Known as the land of two seas, you are never far from the coast. Ah, so refreshing. For the longest time, many of its ancient stone towns have been rapidly declining. But now the call s going out around the world for people to live, buy and invest here. This is unbelievable. Look at these views. This is totally unique, and a rooftop pool, forfree, from the government. Come on. But how will it keep that balance between staying authentic and affordable. Buongiorno buongiorno, buongiorno . Whilst opening up to the world . This week, im in puglia. Now ive travelled a lot through italy. I love this place. Theres great food, theres great wine. But this is my first trip into the heel of the country. In recent years, the area has become more popular with tourists, but also with the government, thats been trying to entice people back to live in the south. So im in a town called presicce acquarica, and here, theyre offering people 30,000 euros to buy a home. Sounds like
This week, i m in puglia. Now i ve travelled a lot through italy. I love this place. There s great food, there s great wine. But this is my first trip into the heel of the country. In recent years, the area has become more popular with tourists, but also with the government, that s been trying to entice people back to live in the south. So i m in a town called presicce acquarica, and here, they re offering people 30,000 euros to buy a home. Sounds like a total bargain. So far, 20 people have applied for the grant. But there may be one more. Hi, you must bejesse. Buongiorno! i brought you an espresso. Oh, my gosh. Not sure how long our day will be today. Thank you. You re a life saver. So, are you looking to move here, jesse? so my parents have roots from bari, and they are looking for a lovely summer home. So i m here on behalf of them, to kind of virtually give them an idea of some properties that might interest them. Well, i ve got a surprise for you. 0h! come on, let s go. 0k, great
Through the Olive Branches . Theyre hard to avoid in puglia, a region thats home to 60 million olive trees. Thats one olive tree for every italian in italy. This region is italy at its most elemental simple fresh cuisine thats grown and produced here. Fragrant olive oil, beautiful vegetables, cheeses renowned the world over. Hello. Hello. One focaccia. And durum wheat for pasta and bread. Grazie. Look at that. Im stanley tucci. Im fascinated by my italian heritage, so im traveling across italy to discover how the food in each of this countrys 20 regions is as unique as the people and their past. You really want it to be like that . Need to be like this. Despite being such a fertile region, puglia is also one of italys poorest. It was nicknamed the shame of italy. Located in the south, a place the italians call il mezzogiorno, or high noon, because of the intensity of the midday sun, poverty and hardship are very much a recent memory in this part of the world. Get out of here. But today