A month to remember: Recapping the 2022 March Madness tournament theeagleonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theeagleonline.com Daily Mail and Mail on Sunday newspapers.
Call it a Cinderella story. Or a David versus Goliath moment. Whatever it was, the entire nation couldn't get enough of their Saint Peter's University Peacocks.
The acronym NIL is rapidly entering the mainstream conversation, while completely changing the dynamics of college athletics as we know it. And with new rules comes an opportunity to attract lucrative branding and partnership deals, which some experts estimate could be worth hundreds of thousands of dollars.