From messaging hierarchy to space on-pack and data availability, a ‘massive amount’ of challenges face retailers when labelling food, according to Claire Hughes, Director of Product and Innovation at Sainsbury’s.
The growth of the online grocery sector was clearly accelerated by the pandemic, with many households trialing and continuing to use online food shops formed by habit during the months of lockdown.
Boparan Restaurant Group (BRG) has partnered with Sainsbury s to trial three new concepts in its supermarkets, two of which will launch under the Carluccio’s brand.
The first format will be Caffè Carluccio’s, which will launch in Sainsbury’s St Albans superstore on 3 June and be the first Carluccio’s to open in a supermarket.
Spread over 900sq ft, the coffee shop will have 45 covers and serve the brand’s signature Italian coffee alongside a range of iced coffees, Cremosa blended drinks and granita fruit ices.
There will also be all-day breakfast foods and light-bites, including freshly made ciabatta sandwiches, toasties, filled croissants and pastries; and a range of Carluccio’s retail products including biscuits such as biscotti and cantucci, ground coffee, and gianduiotti chocolates.