It was an ambitious decision, but taken without any due diligence By SUDHIR BISHT Subrata Roy, founder of the now-moribund Sahara Pariwar, started his career as the manufacturer of home-made namkeen in the early 1970s. He sold his product shop-to-shop, riding his Lambretta scooter. He was a mechanical engineer by training but was an entrepreneur
The bubble burst when the Sahara founder took the decision to go public.
It was an ambitious decision, but taken without any due diligence, recalls Sudhir Bisht.
Subrata Roy (1948-2023): The Maverick - Open The Magazine openthemagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from openthemagazine.com Daily Mail and Mail on Sunday newspapers.
Across small cities and smaller villages in Uttar Pradesh, there is one blue board that you will invariably come across with the word Sahara in Hindi and English printed across it. This is Subrata Roy’s greatest legacy and his biggest shame.