It was an ambitious decision, but taken without any due diligence By SUDHIR BISHT Subrata Roy, founder of the now-moribund Sahara Pariwar, started his career as the manufacturer of home-made namkeen in the early 1970s. He sold his product shop-to-shop, riding his Lambretta scooter. He was a mechanical engineer by training but was an entrepreneur
The bubble burst when the Sahara founder took the decision to go public.
It was an ambitious decision, but taken without any due diligence, recalls Sudhir Bisht.