The campaign aims to celebrate and showcase the beauty of Kutch culture by putting the brand’s jewellery, which is inspired by the local art, as the centrepiece of the film
There is a belief that the true magic of Rann of Kutch, cannot be captured in a single day. So how do you capture the landscape, the craftsmanship, the intricacies, and the Kutch-inspired Fine Jewellery of Reliance Jewels, in a single campaign?