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There is little doubt the Covid-19 pandemic has benefitted global streaming platforms as the lockdown imposed in most countries has shut down cinemas, and forced people to stay at home and create their own entertainment programs. One of the most successful ones, Netflix, gained a record 37 new million viewers in 2020, and is not only broadcasting but also producing its own series, movies and documentaries. But while Netflix, like its competitors HBO, Amazon Prime Video, Apple TV and others, is enjoying a global expansion in terms of viewers, for most of its history, it remained Western-centered and predominantly in English. Yet a shift emerged and today the platform, as well as others, offer a wide range of content in non-English languages, produced or directed outside the Western world.

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