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Sabyasachi's ad campaign very quickly went viral, albeit for the wrong reasons. Sabyasachi's new collection, titled 'Intimate Fine Jewellery', featured models flaunting the fashion house's newly launched mangalsutra. ....
Narottam Mishra said that if the "objectionable and obscene advertisement" is not withdrawn withdrawn in 24 hours, action would be taken against the jeweller. The ad has now been withdrawn. ....
Sabyasachi Mukherjee takes down mangalsutra ad after 24-hour ultimatum by MP minister - Last week, Dabur India Private Limited also had to take down their 'Fem' ad featuring a same-sex couple celebrating Karva Chauth. ....
The withdrawal also came hours after Madhya Pradesh Home Minister Narottam Mishra issued a 24-hour ultimatum to Sabyasachi Mukherjee to withdraw the advertisement which has an objectionable and obscene portrayal of mangalsutra or else face statutory action. ....