India’s leading kid’s entertainment channel Sony YAY! launches on Telekom Malaysia Berhad (unifi TV). With a lineup of fan-favorite shows, the channel debuted in the Malaysian market on 1 July 2022 to expand its presence further across the South Asian region.
Sony YAY! is expected to tap into the prominent Tamil-speaking population of the region which comprises a total of 1.8 million people - the third highest in the world, after India and Sri Lanka. Considering the significant size of the Tamil-speaking