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March 3, 2021 2:05 Facebook has appointed Nicky Bell as the new global vice president of Facebook Creative Shop. In her new role, Bell will be working to unlock growth for the platform’s business partners through mobile-first creative advertising opportunities. Nicky Bell Facebook’s Creative Shop works with nearly all major advertising holding groups as well as advertisers from businesses of all sizes, independent creators, influencers, production companies, and artists. ADVERTISEMENT Bell will be responsible for the 39 global offices, reporting into vice president of global business group, Carolyn Everson, and Mark D’Arcy, chief creative officer and VP of global business marketing. ....
IAG's Brent Smart calls for agencies to put more effort into current clients mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
3 votes Online floral retailer The Bouqs Company, has announced its first agency partnership with creative agency of record, Saatchi & Saatchi New York. The duo has released two campaigns, with the first supporting the e-commerce business for the biggest floral holiday of the year: Valentine’s Day. This campaign, Long-lasting flowers for a long-lasting relationship, is a tribute to what makes The Bouqs Company different than its competitors. While men are primary flower purchasers leading up to Valentine’s Day, this campaign hopes to resonate with a broader audience, as trends like Galentine’s Day indicate Valentine’s Day is a day to celebrate all sorts of long-lasting relationships. ....