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Hi, everyone, im j. J. Ramberg and welcome to your business, the show dedicated to helping your Small Business grow. Im always interested by Business Owners who launch companies in an already crowded city, even if you have the best pasta sauce or most fabulous boutique how will you get customers to notice you when there are there two boutiques down the road or 16 pasta sauce already on the shelf. If your product is indeed better or serves a particular niche it can work. Just like it did for a couple of entrepreneurs who broke into the egg market and carved out a place for themselves in a very crowded retail space. There could be 10 or 12 different brands. Its a lot. The egg case at your local Grocery Store is a crowded place. Within each of those brands each brand might have a medium egg, a large egg. There could be 30 o ....