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Survey Reveals Order Management Integration, Omnichannel Capabilities and Flexible Fulfillment Top Customer Engagement Priorities in 2021


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Nearly 85% of retailers surveyed ranked growing and enhancing digital commerce as their top business priority in 2021, according to the POS & Customer Engagement Survey, presented by Retail Consulting Partners (RCP).
Focus on the holistic customer experience remains paramount, shaping the way retailers bring customers in store, and keep them returning for in-store shopping. Case in point: 67% of retailers indicated their second highest business priority for 2021 is expanding and enhancing the customer experience.
“Retail has never been more transparent, and the customer experience is center stage. Flawless execution of omnichannel capabilities and last-mile delivery or pickup is the expectation and key differentiator driving loyalty for most retailers,” says Ryan Grogman, managing partner at RCP. ....

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Order Management Integration, Omni-Channel Capabilities and Flexible Fulfillment Top POS and Customer Engagement Priorities in 2021, According to New RCP Report


Order Management Integration, Omni-Channel Capabilities and Flexible Fulfillment Top POS and Customer Engagement Priorities in 2021, According to New RCP Report
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85% of Retailers Indicate Growing and Enhancing Digital Commerce as Top Business Priority for 2021
Flawless execution of omni-channel capabilities and last-mile delivery or pickup is the expectation and key differentiator driving loyalty for most retailers.
BOSTON (PRWEB)
February 22, 2021
According to the recent Retail Consulting Partners (RCP) POS & Customer Engagement Survey, 85% of retailers have ranked growing and enhancing digital commerce as their top business priority in 2021. No big surprise, given the explosive growth in online transactions in 2020, but digital is only part of the experience as customers still expect a seamless, anywhere, anytime, anyhow experience across all channels. The store remains the ce ....

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