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Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
The pandemic has put a sense of urgency on every company and institution around the globe to become a digital business. As the global leader of professional services, PwC has seen first-hand how companies are navigating this new digital-first world, characterized by rising customer expectations. Customers want personalized experiences but are more aware of data […] ....
A Tale of Two Perceptions: Brands vs. Consumers | Sponsored Content | Tech-Talk Webinar | On-Demand Presented by Adobe Share Results from Adobe’s Identity Evolution Study Today, marketers are buried in the clutter of information dedicated to identity practices. And only 37% of marketing professionals said they are very prepared for a cookieless future, according to recent research from Adobe and Advanis. The consumer point of view can add a unique perspective to this hurdle for marketers. Results of Adobe’s “The Identity Evolution Study” uncovered that brands and consumers are truly aligned in their perception of the looming disruption requiring the evolution of identity management. ....