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They never know, they won t consume these things. and so, we bring along love island, which is on every single night at 9pm to 6pm, eight weeks, on itv2, it s not even on the main channel, and the young audience finds it immediately and is absolutely addicted, watches it every night, and it bucked all the trends. and it showed that, actually, if you bring the right thing at the right time in the right way, young people will come. but it is just harder than it ever used to be. but what is the right thing? you were saying the fundamentals of making programmes haven t changed since you started on the rwo ronnies but, surely, love island is a format that, surely, 20 years ago, would not have worked? this is a tv format that has synced with a generation that lives digital lives as if it s their normal lives, there s no distinction between digital life and their normal lives. that s not in isolation, is it? that s connected to love island s success. yes, i think love island probably couldn t ....

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