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Sustainable, accessible and tech-savvy: discover the European Capitals of Smart Tourism
The European Capital of Smart Tourism initiative champions EU tourism destinations striving for inclusivity, creativity, digitalisation and sustainability. Gothenburg and Málaga, the 2020 capitals, are leading the way.
By The European Capital of Smart Tourism
Published
Visitors at Gothia Towers hotel in Gothenburg, where most hotels are environmentally friendly.
Photograph by Per Pixel Petersson
What is smart tourism?
In a nutshell, smart tourism embraces innovative, digital and eco-savvy approaches to travel. From regulating the flow of travellers and supporting diverse communities to making the most of virtual reality and using the latest technology to break down language barriers, it responds to old and new demands in a fast-changing industry. As hotbeds of creativity and social activity, smart tourism destinations devise solutions that benefit locals while enhancing the visitor expe