WATERTOWN — The owner of Runningboards Marketing, known for its trucks with digital advertising displays, has defaulted on a $400,000 loan with the Jefferson County Industrial Development Agency.
WATERTOWN â Hazards blinking, horns honking and bells ringing, cars lined up outside the Samaritan Summit Village facility Thursday night â Christmas Eve â with one goal in mind: spread holiday cheer to the residents unable to be with their families this holiday season, and the staff caring for them.
Dressed in his Santa suit, with large jingle bells attached to his belt, Alexander R. Peer stood outside the residential facility and greeted vehicles participating in the drive-by parade he organized for Summit Village residents and staff members.
Beginning at 5:30 p.m., a long line of vehicles, including a Runningboards Marketing digital advertising vehicle playing music, as well as local fire engines, showed up in support of those at assisted living home, an act meant to spread holiday cheer and serve as a reminder that theyâve not been forgotten.