Live Breaking News & Updates on Running Realtime|Page 1

Tim tebow ad. i think people like when you make fun of yourself and you re making fun of this huge production and the money it costs. we want to talk, too, about the online and twitter and social media component as well just the ads running realtime. esurance literally trended all night. that was a pretty big success, was it not? it was a brilliant commercial. it ran after the super bowl and john came out to say, hey, we just saved $1,250,000 by running it now and i ve got this big bunch of money on my coffee table and we re going to give it to you if you tweet our hash tag. the problem you have with that is whether you give things away for free, you don t necessarily get new customers, you get things for free. but on that type of a game, it was a great idea. and very memorable. there was so much in there, so packed and it goes by so quickly, it s very hard ....

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