The Japanese carmaker s design is just a concept but the electric SUV offers a vision of what the future could look like - and it s quite the upgrade from the moon buggies made famous in the 1970s.
Toyota is working with Japan s space agency (JAXA) to produce a lunar exploration vehicle as part of its ambitions to help people live on the moon by 2040, and beyond that, Mars.
The irreverent space enthusiast, who is one of Japan s richest men, launched from the Baikonur cosmodrome in Kazakhstan at 7:30 GMT (2:30 ET) accompanied by his assistant Yozo Hirano.
Yusaku Maezaw, who is one of Japan s richest men, will launch from the Baikonur cosmodrome in Kazakhstan on December 8, accompanied by his assistant and film producer Yozo Hirano.